29
APR
2014
All the designing and development tools and techniques in the world would not be of any consequence if there are no leads. Thus incorporating calls-to-action is an indispensable part of a great and successful website. Before we get any further, it is imperative that the term is understood properly.
Call-to-action: the button or label on your [...]
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21
APR
2014
As a small business owner, there are many factors that may, at first, seem inconsequential, but end up affecting the outcome of your customer-dealings, and subsequently, your revenue. Thus, to help you take care of some of these factors, we have compiled a set of useful tools for you:
1. Anchor Free: perhaps one of the [...]
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18
APR
2014
The potential of social media marketing is immense. A Company running an effective and well-planned Social Media marketing campaign is likely to reach more prospects and enhance its social presence. But, it also becomes equally important to measure the performance of a social campaign effectively and continuously in order to identify the strengths and problem [...]
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15
APR
2014
The purpose of a QR code or a “Quick Response” code has always been used to store detailed information. From a marketer’s perspective, QR codes are effective promotional tools, and can be used to facilitate brand promotion, traffic inflow and lead generation.
Here are some ways to use QR code effectively:
Create an eye-catching custom QR code [...]
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9
APR
2014
Twitter, has come a long way, registering a growth that touches a staggering 241 million users! The user-base is large and is expanding every day. Did you know that there are more than 500 million tweets that get posted every single day? As a brand, the scope for generating revenue and reaching out to your [...]
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7
APR
2014
In 2012, total PC shipments (in other words, sales) accounted for 28.7% of the smart connected device market, compared to smart phones’, which accounted for a whopping 59.5%.
By 2017, total PCs are expected to drop to 13%, while smart phones will contribute 70.5% to the overall market.
Source: Xbitlabs
Enough with the mundane number-crunching! So, how [...]
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4
APR
2014
Small and Medium Enterprises (SMEs) and Startups face a lot of marketing challenges. The most difficult phase, perhaps, for them is their customer acquisition period. Have you tried LinkedIn Marketing? It definitely works, however, a mere presence will not do you or your business any good; you need to aggressively expand your presence, connect with [...]
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