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Brand story telling has become an abundant activity to go about marketing a company. From the conventional marketing techniques of just telling the features, there has been a significant shift to creating a story to attract more consumers. And incidentally, it has been a very successful technique as society responds more to story telling. Companies [...]

Content marketing is a process, a long-term commitment because the aim is to build relations, educate readers/ viewers/ customers and to listen to them. It is not a destination, it is an enlightening journey where not only your customers learn about you, but YOU learn about them which helps you meet their expectations and become [...]

2014 will be the year of “Content Marketing” maturation. Its influence in attracting, engaging, educating and empowering customers has been steadily growing. Businesses cutting across industry lines, sectors and segments are concentrating their efforts to form their Content Marketing Strategy enabling them to communicate one-to-one with their customers, buyers and end-consumers. This has all become [...]