Affordable Web Design, Graphic Design, Print Design and programming services, India » seo news http://enablingbiz.com/musings Full service design consultancy in India offering internet marketing, web 2.0 promotion, standards compliant web design. Mon, 16 Jan 2012 06:01:50 +0000 http://wordpress.org/?v=abc en hourly 1 SEO strategy for top Bing rankings http://enablingbiz.com/musings/search-engine-promotion/seo-strategy-for-top-bing-rankings/ http://enablingbiz.com/musings/search-engine-promotion/seo-strategy-for-top-bing-rankings/#comments Sun, 23 Aug 2009 15:54:11 +0000 admin http://enablingbiz.com/blog/?p=84 Post the Microsoft-Yahoo deal which finally happened in July end, it is well known that Microsoft’s Bing will now power Yahoo search and Yahoo will be the exclusive worldwide salesforce for both Yahoo and Microsoft’s premium search advertisers.

In simple terms, its goodbye to optimising your website for yahoo and the focus now is on Google and Bing. While Google still has the majority share (70%) of the search traffic, Bing’s share of the market is likely to increase with Yahoo’s search volumes.

As a webmaster or an seo, therefore, you need to have an seo strategy for Bing in place. A step in that direction is using Bing’s toolbox. The toolbox, in ways similar to Google’s webmaster tools, offers sitemap submission, url submission, malware detection, an seo toolkit and guidelines for webmasters. Using Bing’s toolbox, webmasters can get valuable insight into how Bing sees their sites and improvise as per its guidelines for webmasters.

Using Bing’s API, one can create dynamic 404 not found error pages. Which means that one can serve customised 404 pages, based on what the visitor was trying to access. And not just serve the standard, generic error page. From a user’s perspective, this makes a whole lot of sense. When customised cleverly, you can use it to give your user clear instructions on what to do when the page they are looking for is not found. Not leave them in the lurch groping around!

Bing’s toolbox also offers an “ads and campaigns tool” to create and manage ad campaigns.

Our seo strategy for our clients’ websites now also has a significant focus on Bing though admittedly, earlier it was heavily loaded in favor of Google. True the traffic that Bing can bring in pales in comparison to that a site can get through Google, it is nonetheless prudent to not ignore Bing.

The toolbox, in ways similar to Google’s webmaster tools, offers sitemap submission, url submission, malware detection, an seo toolkit and guidelines for webmasters. Using Bing’s toolbox, webmasters can get valuable insight into how Bing sees their sites and improvise as per its guidelines for webmasters.
Using Bing’s API, one can create dynamic 404 not found error pages. Which means that one can serve customised 404 pages, based on what the visitor was trying to access. And not just serve the standard, generic error page. From a user’s perspective, this makes a whole lot of sense. When customised cleverly, you can use it to give your user clear instructions on what to do when the page they are looking for is not found. Not leave them in the lurch groping around.
Bing’s toolbox also offers an “ads and campaigns tool” to create and manage ad campaigns.
Our seo strategy for our clients’ websites now also has a significant focus on Bing though admittedly, earlier it was heavily loaded in favor of Google. True the traffic that Bing can bring in pales in comparison to that a site can get through Google, it is nonetheless prudent to not ignore Bing.
]]> http://enablingbiz.com/musings/search-engine-promotion/seo-strategy-for-top-bing-rankings/feed/ 0 Google’s Caffeine an answer to Microsoft’s Bing? http://enablingbiz.com/musings/web-developments/googles-caffeine-an-answer-to-microsofts-bing/ http://enablingbiz.com/musings/web-developments/googles-caffeine-an-answer-to-microsofts-bing/#comments Wed, 12 Aug 2009 05:01:24 +0000 admin http://enablingbiz.com/blog/?p=42 Google unveiled its secret project Caffeine recently. Caffeine is, as Google puts it, the first step in an effort that will raise the bar on size, indexing speed, accuracy, comprehensiveness and other search dimensions. In other words, it is a marked improvement in terms of the infrastructure behind Google’s search engine. For the user though, there isn’t what one would call a discernible difference. Most of us who tried it have found that the apparent difference in most searches was to do with where the maps, videos and news appeared on the SERPs. In the case of Microsoft’s Bing, on the other hand, the major visible difference was to do with the user-interface.

One which could be called a big difference, though not one that is user-friendlier, was that Local business results were not returned by sandbox for one of the searches I did.  Also, the search suggestions that appear at the bottom of the results were fewer and different in case of the page returned by Caffeine. See screen shots of the result pages below.

Google has a web developer preview of Caffeine at http://www2.sandbox.google.com where one can try out the new search engine and provide feedback. One can also perform a local language search and provide feedback in a language other than English by changing the following two values:

hl=language

gl=country

SERP returned by current engine

SERP returned by current engine

SERP using Caffeine

SERP using Caffeine

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