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2014 will be the year of “Content Marketing” maturation. Its influence in attracting, engaging, educating and empowering customers has been steadily growing. Businesses cutting across industry lines, sectors and segments are concentrating their efforts to form their Content Marketing Strategy enabling them to communicate one-to-one with their customers, buyers and end-consumers. This has all become [...]

Landing Page is being rapidly used by marketers to push for online sales. However, not all Landing Pages are able to achieve the desired levels of conversion or sales targets. There is no sure-shot formula of creating a successful Landing Page. Nevertheless, experts have identified common elements that should be considered while developing a Landing [...]

In the first part, we discussed about what is a Landing Page and who is it designed for. A critical and fundamental question is why does your business need a Landing Page at all? What is it expected to fulfill for the marketer?

Why do you need a Landing Page?

You have one corporate website. Your company [...]

When we design websites, the content is organized to appeal not only our customers but suppliers, stakeholders, investors, media and general information seekers. This diverse audience calls for a more generic and versatile design. There are number of pages though a visitor usually reaches the home page first. Every visitor finds something useful in the [...]

With the advent of Facebook in February 2004, social networking saw a beginning of a new era. Its founder Mark Zuckerberg, who was then a student at Harvard Business School, launched a platform which went beyond the imagination of everyone. From a humble start, Facebook has grown rapidly to become the most popular social network [...]

The year 2012 has seen the rise of Social Media not only in our personal lives but as an active component of corporate Marketing Strategy transcending products and services cutting across industry lines, sectors and magnitude of operation.
The fact that Social Media has potential as an effective marketing tool has been repeatedly established by [...]

Last year Strategy Analytics predicted in their Global Advertising Forecast “global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion.” This chart gives a clearer comparison of TV, print and online advertisements spend. Globally, online was expected to grow at 12.8% compared to 5.0% TV and 0.5% print ads.
The same [...]