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Direct Mail has nowadays gained more relevance and become worthwhile. It is an era of marketers heavily invested in lightning fast emails, thousands of graphically alluring websites and a range of online social media sites competing for reader/ prospect/ customer attention. But is everybody accessing the Internet? Is your business losing out on prospects that [...]

This is truly the age of Communication. All kinds of entities are strongly interacting with each other at personal or professional levels. There is a surge of information around us. And there is a surge in people’s appetite for more information to strengthen knowledge. This transformation has initiated tremendous demand for content in all kinds [...]

How often have you seen an advertisement or read about it and wondered what exactly are they trying to say or how it is of any use to you?
Every marketer aims to be unique, distinctive and singular while working on their advertising copywriting to communicate with their customers. This is pretty challenging in case of [...]

Warren Buffet had said “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.” Source: Letter to shareholders, 1989
Customer of 21st century is a highly evolved and informed one. Thanks to the advent of Internet and search engines becoming embedded in our daily lives, most [...]

People and Businesses operate in a dynamic environment with continuous changes happening within and all around it. Consider the following events in a company or professional:

Won a Prestigious Award
Renamed or Re-launched, Logo undergoes a Change
A Joint Venture is forged with the aim of a strategic shift
Expansion or Diversification
Acquired a Large Client or Order
Received VC Funding
Accomplishment [...]

In the bastion of digital media, a BROCHURE is probably the most reverberating marketing communication tool that is tangible something which can be touched and held. Brochures are an important component in the overall marketing strategy which includes print, television and online advertisement, websites, emails, newsletters, social media etc.
A Brochure usually carries a “Key Message” [...]

You may be a good lawyer, anti-ageing therapist, trichologist, patent & trademark specialist, home designer, auto bodyshop expert, home designer, baking and cooking master, child education expert or a chemical manufacturing company but there are many like you out there in the cyber world. How do you get yourself visible in the flock?
In this “Information [...]