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Apart from all of your marketing and designing efforts, the appeal of the calls to action too plays an important role in turning prospects to customers, thus it can’t be overlooked.

Image Source:  Storenvy
Here are five quick tips to make your call to action irresistible:
1. Color: When designing a call to action, make sure that its color [...]

In the first part, we discussed about what is a Landing Page and who is it designed for. A critical and fundamental question is why does your business need a Landing Page at all? What is it expected to fulfill for the marketer?

Why do you need a Landing Page?

You have one corporate website. Your company [...]