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Ever wondered what is it that makes one e-commerce website, such a hit and another, failing to register enough conversions despite all the marketing efforts? The reason lies in the nitty-gritties, the seemingly-unimportant aspects of design and payment-gateway that you would ideally not pay much attention to; but these end up influencing your buyer’s decision [...]

In the first part, we discussed about what is a Landing Page and who is it designed for. A critical and fundamental question is why does your business need a Landing Page at all? What is it expected to fulfill for the marketer?

Why do you need a Landing Page?

You have one corporate website. Your company [...]