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Landing Page is being rapidly used by marketers to push for online sales. However, not all Landing Pages are able to achieve the desired levels of conversion or sales targets. There is no sure-shot formula of creating a successful Landing Page. Nevertheless, experts have identified common elements that should be considered while developing a Landing [...]

In the first part, we discussed about what is a Landing Page and who is it designed for. A critical and fundamental question is why does your business need a Landing Page at all? What is it expected to fulfill for the marketer?

Why do you need a Landing Page?

You have one corporate website. Your company [...]