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Paid marketing has emerged as one of the biggest revenue drivers. Pay per click (PPC) advertisement also known as CPC ad, is a subset of paid marketing.
PPC ads are usually small bearing 2 to 3 lines of text to attract prospects, with an attention-catching headline and a CTA (call-to-action). With a specified number of characters, [...]

Last year Strategy Analytics predicted in their Global Advertising Forecast “global advertising spending is expected to grow by 4.9 percent in 2012 to $465.5 billion.” This chart gives a clearer comparison of TV, print and online advertisements spend. Globally, online was expected to grow at 12.8% compared to 5.0% TV and 0.5% print ads.
The same [...]