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Google’s Caffeine an answer to Microsoft’s Bing?

Posted by : admin in seo news, web developments ()Comments


Google unveiled its secret project Caffeine recently. Caffeine is, as Google puts it, the first step in an effort that will raise the bar on size, indexing speed, accuracy, comprehensiveness and other search dimensions. In other words, it is a marked improvement in terms of the infrastructure behind Google’s search engine. For the user though, there isn’t what one would call a discernible difference. Most of us who tried it have found that the apparent difference in most searches was to do with where the maps, videos and news appeared on the SERPs. In the case of Microsoft’s Bing, on the other hand, the major visible difference was to do with the user-interface.

One which could be called a big difference, though not one that is user-friendlier, was that Local business results were not returned by sandbox for one of the searches I did.  Also, the search suggestions that appear at the bottom of the results were fewer and different in case of the page returned by Caffeine. See screen shots of the result pages below.

Google has a web developer preview of Caffeine at http://www2.sandbox.google.com where one can try out the new search engine and provide feedback. One can also perform a local language search and provide feedback in a language other than English by changing the following two values:

hl=language

gl=country

SERP returned by current engine

SERP returned by current engine

SERP using Caffeine

SERP using Caffeine

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