Case Study - Online Retailing
Application: Ecommerce Website
Industry: Retail
Aim: To design an ecommerce website to sell sports products and health supplements to sports people.
Background: The client, a leading supplier of sports products and nutritional supplements, approached us with a request for an ecommerce website with a knowledge base of relevant content to help sports people maximize their performance.
The client also wanted custom modules with a cms to provide product information to sportsmen, articles, news events, useful links, photo gallery, videos, discussion forums etc. The shopping cart had to have a comprehensive order management module.
Objectives: The development process leads to the accomplishment of the below primary objectives:
- Design and develop a secure, scalable and flexible website design
- Integrate a shopping cart into the website design with a wide range of features, including strong order handling module
- Intuitive user interface
- User friendly CMS to manage each and every part of the website
Solution: We designed a website for the client with an intuitive user interface which had the modules mentioned above. The website had an easy-to-use CMS ensuring effective administration by the client. The website design was integrated with a flexible shopping cart design, to enable website visitors to buy products and services online.
Technical Background:
PHP and MySql on the server-side
HTML and Javascript on the client-side
Features: The website was being integrated with a shopping cart along with a CMS.
Shopping cart design – The shopping cart broadly speaking allowed the following features to the users:
Admin Section: The Admin section lets the administrator:
- Manage Category of the products listings
- Manage Products by adding/ updating and deleting products
- Manage Buyers of the products by searching for the buyers, listing them and even deleting them from the list
- Manage Orders
- Search Orders
- List Orders
- Update Order
- Update Order Status
- View track of order execution
- Delete Order
User section: Browsing through the website, the user can:
- Browse Products
- Search Product using simple search or advanced search option
- Add to Cart
- Make Payment: Integration with credit card payment processor.
- Track the order
CMS Design – The CMS design was developed keeping in mind the convenience of the administrator. Using the CMS, the administrator can:
- Manage Registered sportspersons - Add/search/update/delete sportspersons
- Manage the content of the articles - Add/ search/update/delete Articles
- Manage the content of News and Events - Add/Search/list/update/delete news and events
- Add/list/update/delete the links displayed on the website
- Manage the content for the Gallery - Add/list/update/delete image for the gallery
- Manage categories for the multimedia - Add/Search/list/update/delete Video, Audio and PPT
